Privacy Policy

Last updated: January 2026

This Privacy Policy explains how unionisesamworths.co.uk (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit our website, which provides information and affiliate links to online bookmakers and gambling services. We are committed to safeguarding your privacy in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable laws.

Information We Collect

We may collect the following types of personal information:

• Name – when you voluntarily provide it via contact forms or email subscriptions.
• Email address – when you submit an enquiry or sign up for communications.
• IP address – automatically collected via server logs for security and analytics.
• Cookies – small text files stored on your device to recognise your browser and remember preferences.
• Usage data – information about how you interact with our site, including pages visited, time spent, referral sources, and device/browser details.

How We Use Information

We use the collected information for the following purposes:

• Analytics – to understand how visitors use our site, measure performance, and compile statistical reports (e.g., via Google Analytics).
• Affiliate tracking – to attribute clicks and conversions to our affiliate partners, ensuring we receive credit for referrals. This may involve sharing hashed or anonymised identifiers with affiliate networks.
• Site improvement – to diagnose technical issues, optimise content, enhance user experience, and personalise relevant offers based on your browsing behaviour.

We rely on legitimate interests and, where required, your consent as the lawful bases for processing.

Cookie Policy

We use cookies and similar technologies to improve functionality, analyse traffic, and support affiliate tracking. The types of cookies we use include:

• Essential cookies – necessary for the website to function (e.g., cookie consent preferences).
• Analytical/performance cookies – help us understand visitor behaviour (e.g., Google Analytics).
• Affiliate tracking cookies – set when you click an affiliate link to a bookmaker, enabling us to receive commission for any subsequent actions. These are typically placed by third-party affiliate networks.
• Functional cookies – remember your preferences (e.g., language or region).

Opt-out options: You can control cookies through your browser settings (blocking or deleting cookies). You may also use our cookie consent banner to accept or reject non-essential cookies. To opt out of Google Analytics, install the Google Analytics Opt-out Browser Add-on. For affiliate tracking, clearing your cookies will break the tracking link; you can visit bookmaker sites directly if you prefer not to be tracked.

Third-Party Links

Our website contains links to external websites operated by online casinos, bookmakers, affiliate networks, and other third parties. These sites have their own privacy policies and practices, which we do not control. We are not responsible for the content, privacy policies, or data handling of any third-party website. We encourage you to review the privacy policy of every site you visit before providing personal information. Clicking on an affiliate link may result in a cookie being placed on your device by the third party for tracking purposes.

Your Rights

If you are located in the United Kingdom or European Economic Area, you have the following rights under the UK GDPR:

• Right to access – request a copy of your personal data.
• Right to rectification – correct inaccurate or incomplete data.
• Right to erasure (“right to be forgotten”) – request deletion of your data in certain circumstances.
• Right to restrict processing – limit how we use your data.
• Right to data portability – receive your data in a structured, machine-readable format.
• Right to object – object to processing based on legitimate interests or direct marketing.
• Right to withdraw consent – where processing is based on consent.
• Right to lodge a complaint – with the UK Information Commissioner’s Office (ICO).

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete, and the right to opt out of the sale of personal information. We do not sell personal information in the traditional sense, but affiliate tracking may be considered a “sale” under CCPA; you may opt out by disabling non-essential cookies or contacting us.

To exercise any of these rights, please contact us using the details below. We will respond within one month (or as required by law).

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, including legal, accounting, or reporting requirements. Analytical data is typically stored in aggregate or anonymised form and may be retained indefinitely. Affiliate tracking data is retained for the duration required by our affiliate partners (usually up to 12 months). After the applicable retention period, personal data is securely deleted or anonymised.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

Email: [email protected]

We will do our best to address your enquiry promptly and in accordance with applicable data protection laws.